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For The First Time In Forever, I Understand Photography & Typography
Let’s start with the title. On the left page, the title reads “Kristen Bell as ANNA”. The font is a Slab Serif kind of font, and the “as” is italicized and slightly a smaller font size. Those two things make it very different from the top and bottom text. “ANNA” is written in caps and is larger as well than the other 2 lines of text. Where “Kristen Bell” was written in bigger text than “ANNA,” the latter is even larger to make the eye drawn to it first.
The title is also using center alignment and thus is placed in the middle of that column. I think it’s not a bad choice to align the text in the middle. The text below it, however, also is center aligned and admittedly, while this example in all other aspects shows good use of typography, this choice of alignment for that paragraph is a little weaker. Because it is center alignment, the lines on each side of the text are a little choppy. The text of the paragraph, however, is using a sans-serif font is much lighter than the bolded, serif-ed title. The contrast is lovely because they are very different from each other.
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How to design an ad to pull your readers' heartstrings
Originally written: January 19, 2020
Appealing to your audience’s empathy is a necessary skill to employ when trying to persuade your audience, and it can be done with a few simple design tricks.
CRS, which stands for Crisis Relief Singapore is a non-profit organization that is designed to raise awareness of crisis relief and help train volunteers to help those in “crisis-hit locations.” They do this very well with their “Liking isn’t helping” campaign.
Contrast:
Contrast isn’t the strongest element in this photo because there is a lot of color, however it still is in play by making use of the color white. Because the rest of the photo is different shades of grey and black, the white clothes of the two figures in the center of the photo radiate. Also, the text in both corners grab our attention because they are white in comparison to the darker background.  Also, the idea of the ad is contrasting because the “thumbs up” from the others is a very different reaction from normal reactions if they saw this in real life, which is the point of the ad.
Repetition:
The entire photo is black and white and the font keeps up with the theme of no colors by remaining a simple white. The photo’s message is powerful with the repeating “thumbs ups” surrounding the woman and boy. If there was just one thumbs up, the photo wouldn’t be as meaningful. The font is also in the same which strengthens unity.
Alignment:
The text in the left corner is aligned with one of the hands giving the pair a “thumbs up.” The bottom of the second line of text aligns with the bottom of the log in the corner too. The arm of the people in the left side of the photo also match the lines formed with the gate. The “thumbs ups” are all aligned which create the feeling that the pair in the center are trapped and in a cage.
Proximity:
“Liking isn’t helping” is placed very near the little boy’s face which makes it impossible to read the line without looking at his distressed face. The second line of text that helps viewers make a difference is placed besides the logo which helps direct the readers to the organization where they can now go act. The proximity between the woman and the child is close; she is obviously much more involved in his life than the hands around them because there is a great distance between those hands and the child.
Color:
There isn’t any real colors in this photo which adds to the bleakness of the image. The greys, whites, and blacks create a sense of somberness and eliminates distractions so that our eyes identify the subject is the dying little boy. The whites in the photo do match the whites of the font to continue unity.
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This particular advertisement is very bleak and somber, but it is a powerful advertisement all the same. It’s definitely possible to use design techniques to get your point across and make a difference with your ad.
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Center Stage Report #1
For the Fall 2020 Semester, I’m helping BYU-Idaho’s entertainment and concert department, Center Stage!
Original goals progress:
- Strengthening Brand — posting consistently
- Brainstorm/executing new ideas — worked on Center Stage and Local Talent proposals
- Establish Center Stage as an institution that provides great experience
- Propose and map out optional ideas for the future — work on proposals
Original skills to focus on:Â
- Writing, marketing, visual media, social media, and interpersonal communication:Â Writing social media captions, writing sections of proposals, creating graphics for posts, contributing to team meetings and collaborating on projects.
Specific Social Media Created:Â
Post 1: September 18, 2020 — Welcome Back to School
Post 2: October 10, 2020 — Podcast Poll
Post 3: October 14, 2020 — History of Center Stage
Goals by Next Report:Â
- (Hopefully) Proposals approved and work can be done to move forward (promoting podcast/local talent, writing emails to guests/performers, preparing questions, etc
- Social Media SWOT analysis
- Mini proposal for why we should use Hootsuite or Later to better schedule social media and have posts approved
- More social media posts (testimonials, history of, podcast/local talent)
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The “Write” Way to Handle a Pandemic
As the name suggests, Schwab’s goal is to highlight the different writing methods authors practice in producing acclaimed novels. She said in her announcement post that while she had been toying with the idea for a while. COVID-19 proved no time was better than the present to connect with readers. Around an hour’s length, Schwab hosts these episodes via Instagram every Saturday. She then uploads them to her YouTube channel.
It’s a casual set-up. For the first interview, Schwab cracked open a bottle of whiskey and donned a comfy robe. During Jay Kristoff’s interview, there was even a small scheduling mix-up over daylight savings. After Schwab realized her error in going live an hour early, she simply logged on an hour later for their discussion.
Lack of savvy technology or a formal set-up hasn’t hindered the content. Schwab’s goal was never to become a professional Instagram interviewer but instead chat with friends about their work-life balance, “origin stories” and challenges. The topics, set-up and medium of their conversations create a very home-y, intimate peek into these writers’ lives.
Schwab hit the goldmine with her liveshow, especially as she has a book being released this fall, “The Invisible Life of Addie LaRue.” A book “nearly 10 years in the making,” Schwab says she “put my heart and soul, my teeth and blood and bones into this one.”
In a Twitter thread posted the day after Schwab announced her new liveshow, Schwab tweeted:
“I’m an author with a hefty platform, an established audience, and a big book release, and all the cancellations are still gutting me. I can’t imagine how hard it must be for newer/less-established authors… To spend 8-10 years on a novel, and finally have doors open (a BookCon spotlight, a place in Edinburgh Book Festival) and then watch them fall like dominos, my heart hurts.”
These live shows are a fantastic way to hype up the reading industry for her new release and help out fellow authors. Quarentined readers who would have attended book tours and signings now have the prospect of watching their favorite authors collab or being introduced to a new author. New readers who are coming for the guest speaker will be discovering Schwab. The episodes appeal to readers, attract aspiring writers, and engage fans who get to submit questions Schwab is willing to answer while she waits for her author friend to join.
It is also a brilliant idea to reupload these to YouTube where non-Instagram users can participate. Fans from different timezones can watch as well as new viewers who will discover them later.  Plus, as the interviews are filmed vertically for Instagram, when posted to YouTube’s widescreen format, a lot of black space is available. Schwab wisely uses space on the left of the video to advertise her upcoming new release and on the right, advertises her guest. A job well done.
What would you suggest for Schwab and other authors dealing with the COVID-19 impact?
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