This past week, I worked on a social media post for Center Stage’s Instagram and Facebook as well as promotion for Center Stage’s upcoming Christmas recording.
Social Media:
Christmas:
I was assigned to work on a promotion for Center Stage’s 2020 Christmas concert recording entitled “Let the Light In.” It’s a “best of” compilation, pulling clips from different Center Stage Christmas concerts from the past 10 years.
Initial Proposal: After brainstorming and a social media SWOT analysis, I compiled my findings and ideas in a one-page proposal as to how the Center Stage marketing board should go about promoting the recording’s release. I forwarded this to our Center Stage Marketing Director to approve.
Email to Team: After my Marketing Director approved, I emailed the other 3 girls on our board this semester explaining what the plan was for the campaign and assigning them all a different day/post to write a caption for.
Campaign Posts: I created all 12 posts for the campaign so that they all matched and were consistent. The last post, with the name of the concert, “Let the Light In,” isn’t finished – it’s from the official BYU-Idaho page that I used to help with the color scheme.
This next week will be exciting because it will be the actual execution and publishing of these posts!
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