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TEDxRexburg Final Report
I’ve enjoyed working with TEDxRexburg these past few months! It was a challenge because sadly, due to COVID-19 complications, their 2021 event (originally a 2020 event) was postponed and there wasn’t as much work as I thought there would be with this change.
In addition to updating their social media and website to reflect this change, I also created some materials for the non-profit to implement now to make sure that as they prepare for a new event – whenever that might be – they will have a strong return.
The following is a link to my PDF with some of the work I did and gathered to help provide TEDxRexburg resources for future events. I look forward to attending future TEDxRexburg events!
Link: TEDxRexburg 2021
TEDxRexburg Report!
Rewrote Application and Nomination pages
I am rewriting the application and nomination pages to include personality, specifics, but also take out precise and outdated information. Because of the pandemic, we actually do not know when the next event will be and we need to reflect that but still showcase that we are still trying to move forward in gaining new ideas. This will not be posted to the website until I receive the okay from my mentor!
Polished TEDxRexburg FAQ –> separating into About page and FAQ
Their current FAQ page is a blog post that is pretty sparse; I wanted to add more detail and personality to it! They also have an about page so I am currently trying to see how I can make the About page and FAQ work together and not repetitive of each other. More on that to come!
Compiling comprehensive document of quotes from all 37 TEDxRexburg talks
I am continuing to work on listening to each talk and compiling different phrases that could be added into captions to help explain the spirit and purpose of each TEDxRexburg talk, or from which smaller snippets could be pulled for graphics for social media! I want this to be an extensive and thorough list so that future TEDxRexburg associates can pull from it and add to it when marketing more for an event.
I also wrote an extensive list of every TEDxRexburg talk in order from the five past conferences, examining the website and seeing where are the inconsistencies visually and in formatting between the different speaker pages for the various conferences. The goal is to have them match up and be unified for a professional feel.
TEDxRexburg Report #3
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- I listened to several TEDxRexburg TED talks from the past few years of events and have begun compiling an extensive list of good quotes from the talks that can be used for social media (Instagram and Facebook posts) and website (quotes and graphics) content. The goal is to inspire others and also share the Spirit of TED and show what these events are really like.
- I have been writing a FAQ to more clearly answer questions about the event!
- I went through past TEDxRexburg Facebook posts and deleted comments and phrases that were plugging the future Wonderland event. Some captions needed to be reworded to simply draw people to the website instead of to sign-up for tickets.
TEDxRexburg – Report #2
- Research Conducted: I studied several other TEDx websites from cities to seek inspiration for strengthening TEDxRexburg’s online presence.
Websites:
Idaho Falls, Idaho: https://www.tedxidahofalls.com/
Ogden, Utah: http://www.tedxogden.com/
Boise, Idaho: http://tedxboise.org/
Salt Lake City, Utah: https://www.tedxsaltlakecity.com/
A few changes I think can be added to the tedxrexburg.com front page are:
- Adding to the cancellation statement: Adding more text and a picture so that it is more optimistic for people viewing the page.
- Including links to past conferences and the page where individuals can apply for future conferences.
- Update application page.
- Add/update social media links and increase their sizes.
- Add a link to subscribe for email updates.
Updating TEDxRexburg Information:
- Instagram: Many posts from TEDxRexburg’s feed last semester advertised the Wonderland event. Those need to have their captions updated without that plug for the now canceled event. I also updated their Instagram bio to replace the link to Wonderland tickets.
TEDxRexburg – Report #1
What is TEDxRexburg?
TEDxRexburg is an organization I have worked with in the past with the goal to strengthen their online presence and begin promotion for their TEDxWonderland event!
Sadly in the months since, their TEDxWonderland has been postponed indefinitely. A new event will be held when it can be safely done in-person. They now want to focus on
1) keeping the spirit of TED alive,
2) making sure all dates and media reflect the canceled Wonderland event, and
3) begin the process for finding new speakers and ideas for future TEDxRexburg events
My first steps in this process:
a) Call the organizer for TEDxRexburg and have a heart-to-heart about where to begin first.
b) brainstorming ideas for this new campaign/wave with TEDxRexburg.
In the coming weeks, I will be especially focusing on updating all TEDxWonderland announcements and related content and putting the campaign together.
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Center Stage – Report #5
Christmas Concert Campaign
*Note: After this report was published and on the final day of the campaign, we received word from University Relations that another department had neglected to confirm with these music artists that it was alright to use their recordings for the Christmsa program. Sadly, we had to take down our posts. The Christmas concert was able to be released after the ok was given, but the posts are not available anymore. Oh, well. It was a great experience still!
The following link is a PDF to a campaign for BYU-Idaho’s 2020 Christmas concert, “Let the Light In.” The PDF includes my revised campaign, the performer posts I created and have posted on the Center Stage Instagram and Facebook accounts, and the song posts that were ultimately shelved. It also includes a page about how we solved our issue of the lack of audience interaction by using social media stories instead of posts.
Center Stage – Christmas Concert Campaign (2)
In addition to creating this campaign and social media content, I have been either writing the captions and posting them myself or delegating different captions to the other marketing board members and providing feedback on the work they are doing.
At the time of this report, the campaign is ongoing and will conclude on December 12 when the BYU-Idaho Christmas concert will be released for streaming at https://www.byui.edu/center-stage/christmas. It has been a worthwhile experience to partner with Center Stage the past few months, despite working through COVID-19 and not having any live concerts. It has been valuable to learn how to strengthen our online presence and brand during this challenging marketing time. I would love to volunteer with Center Stage in the future!
Links to past reports/additional work I have done for Center Stage:
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Center Stage Report #4
This past week, I worked on a social media post for Center Stage’s Instagram and Facebook as well as promotion for Center Stage’s upcoming Christmas recording.
Social Media:
Christmas:
I was assigned to work on a promotion for Center Stage’s 2020 Christmas concert recording entitled “Let the Light In.” It’s a “best of” compilation, pulling clips from different Center Stage Christmas concerts from the past 10 years.
Initial Proposal: After brainstorming and a social media SWOT analysis, I compiled my findings and ideas in a one-page proposal as to how the Center Stage marketing board should go about promoting the recording’s release. I forwarded this to our Center Stage Marketing Director to approve.
Email to Team: After my Marketing Director approved, I emailed the other 3 girls on our board this semester explaining what the plan was for the campaign and assigning them all a different day/post to write a caption for.
Campaign Posts: I created all 12 posts for the campaign so that they all matched and were consistent. The last post, with the name of the concert, “Let the Light In,” isn’t finished – it’s from the official BYU-Idaho page that I used to help with the color scheme.
This next week will be exciting because it will be the actual execution and publishing of these posts!
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Center Stage Report #3
This semester I am helping with BYU-Idaho’s concert and entertainment department, Center Stage!
Because of COVID-19, no concerts or even virtual events have been planned for this semester, making it tricky to remain busy and relevant for our audience. Our goals and plans have been to keep our social media alive and active and brainstorm different projects. The following are the results of these past two weeks!
Social Media – October 31, 2020 – I dressed my mom up like a ghost (it’s been a popular trend on the internet to use white sheets and sunglasses!) and gave her a microphone for that little concert-Center Stage touch. I wrote up a caption and that worked for a cute little Halloween post for our social media!
Focus Group – One of the other girls has been working very hard on organizing material for a Center Stage focus group we will be holding to gain insight on what kind of performances our audiences are majorly interested in. I helped this girl this week with finishing up her powerpoint with listing the different entertainers.
Focus Group, cont: Qualtrics Survey: To work alongside the Focus Group presentation, we created a Qualtrics Survey for our focus group participants to fill out. I helped create the survey along with the other girl on the Center Stage board who has been working primarily over the Focus Group.
Google Review – Although we don’t have any performances this semester, we have had many great concerts in the past. This is a great time to highlight those and use them to establish Center Stage as a credible source for entertainment. One way we are doing that is by getting Center Stage approved as a Google-certified business. Now that it is, it will pop up on Internet searches with an address, photos and reviews. I left a review to start building up Center Stage’s presence.
Instagram Analytics: Similar to last week with Facebook analytics, the Center Stage board created several slides to show information from our Instagram insights. The following is data I collected for our slides.
Center Stage Tour – our Center Stage marketing board also got to go on a background tour of the I-Center and Hart building where entertainers would get to be when performing and where the many technicians are when helping with sound, cameras, lighting, etc for the concerts. We also got to go up on the catwalks 83 feet above the seats in the I-Center which was pretty fun (if scary)!
(our cute Center Stage Marketing Board for the Fall 2020 semester! It’s been fun being half the size it normally is and a little girl gang at that.)
Training – We had training from our practicum mentor, Dale Hillier, who instructed us about the way Center Stage finds talent to come to BYU-Idaho and how contracts are written up.
Results: It’s been a productive two weeks! We did learn that sadly our podcast proposal was denied by the university administration, however, they did seriously consider it and email our practicum mentor a few of their concerns as why we couldn’t. We will be leaving the proposal in our Center Stage files as well as their concerns so hopefully, a future board will have better success and can meet their concerns.
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Center Stage Report #2
For the Fall 2020 Semester, I’m helping BYU-Idaho’s entertainment and concert department, Center Stage!
Previous Goals progress:
- (Hopefully) Proposals approved and work can be done to move forward (promoting podcast/local talent, writing emails to guests/performers, preparing questions, etc – Podcast proposal draft #1 & #2 completed and submitted
- Social Media SWOT analysis – Not a SWOT analysis necessarily but we did learn about Facebook analytics
- Mini proposal for why we should use Hootsuite or Later to better schedule social media and have posts approved
- More social media posts (testimonials, history of, podcast/local talent)
Original skills to focus on:
- Writing, content creation, visual media, social media, and interpersonal communication: Writing social media captions, editing podcast proposal #2 draft for brevity, creating graphics for posts, contributing to team meetings and collaborating on projects like a future focus group.
Podcast Proposal:
Revised 1-Page Proposal:
Extras & Visuals from Original Podcast Draft:
Image 1: Podcast Goals & example questionnaire with a way we can involve/interact with the audience through our Instagram story
Image 2: Examples of what the Podcast can look when posted (audiograms) and cover art.
Image 3: Example Guest Release form for Podcast guests
Specific Social Media Content Created: I had the idea to search for past performers’ comments about their experience in Rexburg with Center Stage and take snippets for cute testimonials we could put on social media.
Post 1: October 22, 2020 – Ben Rector Testimonial. I collaborated with another team member to find this quote and provide feedback on her graphic.
Post 2. October 28, 2020 – Gentri Testimonial
Facebook Analytics:
We had the opportunity to analyze Center Stage’s Facebook page analytics and contribute to a Canva graphic. The following is a page I created showcasing the page’s posts in a pre-COVID-19 world and how well they performed. The sidebar shows tactics that are still applicable to post-COVID-19 posts if we utilize them right.
Next Report’s Goals:
- Social Media SWOT analysis
- Mini proposal for why we should use Hootsuite or Later to better schedule social media and have posts approved
- More social media posts (testimonials, history of, podcast/local talent)
- Backstage tour of Center Stage
- Preparing for Christmas Concert
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Hunger Games Fans May Not Be Hungry For More
To Share or Not to Share
Sharing an excerpt of the novel was a wise move. When first announced, fans were excited and eagerly anticipating the prequel — until the premise revealed it would highlight Snow’s story. Many angry fans disputed the decision to focus on the trilogy’s villain instead of fan favorites, such as Mags, Finnick Odair, Johanna Mason or (my personal fave) Haymitch Abernathy. Collins is rekindling the audience’s excitement for the novel by teasing the new material. Two days before the excerpt was released, news of the prequel’s film adaptation was also announced. While I think it was smart for Collins to release an excerpt, I do think sharing these pages featuring Snow’s woes was a risky choice. Perhaps Collins and her marketing team’s goal was to deliberately paint Snow in this humble light in order to connect with readers’ empathy; if that was their strategy, I think it backfired. Detailing Snow’s pitiful circumstances seems to strengthen the already displeased fans’ argument that Collins is attempting to persuade readers to sympathize with the actions of someone who ultimately became an evil authoritarian. Tigris’s reveal was fun but not tremendously impactful. Describing the capital, the districts or physical descriptions of Snow may have been wiser to give readers a taste of what it’s like to be back in Panem again. However, if Collin’s goal was to further cement the reader’s dislike in Snow, she nailed it. We’ll have to see where else she takes us on Snow’s journey. “A Ballad of Songbirds and Snakes” will be released on May 19th.What did you think of the decision to share the pages Collins did?
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