This semester I am helping with BYU-Idaho’s concert and entertainment department, Center Stage!
Because of COVID-19, no concerts or even virtual events have been planned for this semester, making it tricky to remain busy and relevant for our audience. Our goals and plans have been to keep our social media alive and active and brainstorm different projects. The following are the results of these past two weeks!
Social Media – October 31, 2020 – I dressed my mom up like a ghost (it’s been a popular trend on the internet to use white sheets and sunglasses!) and gave her a microphone for that little concert-Center Stage touch. I wrote up a caption and that worked for a cute little Halloween post for our social media!
Focus Group – One of the other girls has been working very hard on organizing material for a Center Stage focus group we will be holding to gain insight on what kind of performances our audiences are majorly interested in. I helped this girl this week with finishing up her powerpoint with listing the different entertainers.
Focus Group, cont: Qualtrics Survey: To work alongside the Focus Group presentation, we created a Qualtrics Survey for our focus group participants to fill out. I helped create the survey along with the other girl on the Center Stage board who has been working primarily over the Focus Group.
Google Review – Although we don’t have any performances this semester, we have had many great concerts in the past. This is a great time to highlight those and use them to establish Center Stage as a credible source for entertainment. One way we are doing that is by getting Center Stage approved as a Google-certified business. Now that it is, it will pop up on Internet searches with an address, photos and reviews. I left a review to start building up Center Stage’s presence.
Instagram Analytics: Similar to last week with Facebook analytics, the Center Stage board created several slides to show information from our Instagram insights. The following is data I collected for our slides.
Center Stage Tour – our Center Stage marketing board also got to go on a background tour of the I-Center and Hart building where entertainers would get to be when performing and where the many technicians are when helping with sound, cameras, lighting, etc for the concerts. We also got to go up on the catwalks 83 feet above the seats in the I-Center which was pretty fun (if scary)!
(our cute Center Stage Marketing Board for the Fall 2020 semester! It’s been fun being half the size it normally is and a little girl gang at that.)
Training – We had training from our practicum mentor, Dale Hillier, who instructed us about the way Center Stage finds talent to come to BYU-Idaho and how contracts are written up.
Results: It’s been a productive two weeks! We did learn that sadly our podcast proposal was denied by the university administration, however, they did seriously consider it and email our practicum mentor a few of their concerns as why we couldn’t. We will be leaving the proposal in our Center Stage files as well as their concerns so hopefully, a future board will have better success and can meet their concerns.
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