Christmas Concert Campaign
*Note: After this report was published and on the final day of the campaign, we received word from University Relations that another department had neglected to confirm with these music artists that it was alright to use their recordings for the Christmsa program. Sadly, we had to take down our posts. The Christmas concert was able to be released after the ok was given, but the posts are not available anymore. Oh, well. It was a great experience still!
The following link is a PDF to a campaign for BYU-Idaho’s 2020 Christmas concert, “Let the Light In.” The PDF includes my revised campaign, the performer posts I created and have posted on the Center Stage Instagram and Facebook accounts, and the song posts that were ultimately shelved. It also includes a page about how we solved our issue of the lack of audience interaction by using social media stories instead of posts.
Center Stage – Christmas Concert Campaign (2)
In addition to creating this campaign and social media content, I have been either writing the captions and posting them myself or delegating different captions to the other marketing board members and providing feedback on the work they are doing.
At the time of this report, the campaign is ongoing and will conclude on December 12 when the BYU-Idaho Christmas concert will be released for streaming at https://www.byui.edu/center-stage/christmas. It has been a worthwhile experience to partner with Center Stage the past few months, despite working through COVID-19 and not having any live concerts. It has been valuable to learn how to strengthen our online presence and brand during this challenging marketing time. I would love to volunteer with Center Stage in the future!
Links to past reports/additional work I have done for Center Stage:
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