As the name suggests, Schwab’s goal is to highlight the different writing methods authors practice in producing acclaimed novels. She said in her announcement post that while she had been toying with the idea for a while. COVID-19 proved no time was better than the present to connect with readers. Around an hour’s length, Schwab hosts these episodes via Instagram every Saturday. She then uploads them to her YouTube channel.
It’s a casual set-up. For the first interview, Schwab cracked open a bottle of whiskey and donned a comfy robe. During Jay Kristoff’s interview, there was even a small scheduling mix-up over daylight savings. After Schwab realized her error in going live an hour early, she simply logged on an hour later for their discussion.
Lack of savvy technology or a formal set-up hasn’t hindered the content. Schwab’s goal was never to become a professional Instagram interviewer but instead chat with friends about their work-life balance, “origin stories” and challenges. The topics, set-up and medium of their conversations create a very home-y, intimate peek into these writers’ lives.
Schwab hit the goldmine with her liveshow, especially as she has a book being released this fall, “The Invisible Life of Addie LaRue.” A book “nearly 10 years in the making,” Schwab says she “put my heart and soul, my teeth and blood and bones into this one.”
In a Twitter thread posted the day after Schwab announced her new liveshow, Schwab tweeted:
“I’m an author with a hefty platform, an established audience, and a big book release, and all the cancellations are still gutting me. I can’t imagine how hard it must be for newer/less-established authors… To spend 8-10 years on a novel, and finally have doors open (a BookCon spotlight, a place in Edinburgh Book Festival) and then watch them fall like dominos, my heart hurts.”
These live shows are a fantastic way to hype up the reading industry for her new release and help out fellow authors. Quarentined readers who would have attended book tours and signings now have the prospect of watching their favorite authors collab or being introduced to a new author. New readers who are coming for the guest speaker will be discovering Schwab. The episodes appeal to readers, attract aspiring writers, and engage fans who get to submit questions Schwab is willing to answer while she waits for her author friend to join.
It is also a brilliant idea to reupload these to YouTube where non-Instagram users can participate. Fans from different timezones can watch as well as new viewers who will discover them later. Plus, as the interviews are filmed vertically for Instagram, when posted to YouTube’s widescreen format, a lot of black space is available. Schwab wisely uses space on the left of the video to advertise her upcoming new release and on the right, advertises her guest. A job well done.
What would you suggest for Schwab and other authors dealing with the COVID-19 impact?
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